Escape Velocity provides young adults an alternate path after high school than the traditional four-year college. EV works with young adults to provide the things that employers really need: soft skills, communication, collaborative thinking and more. The client requested the logo show upward mobility. At one point, a rocket was discussed.

Instead, the solution was an in-flight paper airplane, perhaps symbolizing young adults being launched into the workforce. Purple was the first color choice, but the palette could expand depending on need and growth of the company.